November 16, 2021
Pinterest is no longer just the aesthetic mood board it used to be. Pinterest is now an incredibly powerful search platform. It can become a strategic part of your business funnel and really explode your traffic! If you do it right, you’ll also notice a significant increase in sales, enquiries and connections with your ideal audience.
Why use Pinterest for your business?
Pinterest has seen some serious growth in the last 18 months! The active user base has increased to over 450 million monthly users (that’s people regularly using the platform, not just the number of accounts). 97% of all searches are unbranded – this means people don’t have a specific brand in mind, and so are open to discovering new businesses to buy from or work with. To add to that, users are 3x more likely to click through to a website from Pinterest, than they are from any other social media platform.
So now you know why your business needs to be on Pinterest, let’s talk about how to use it to really explode your traffic…
1. Do your keyword research
Keywords are vital in expanding your reach, making you discoverable and putting your pins in front of the right people! My biggest tip for this is to make a list of words related to your business, (as you would for hashtags or SEO), and use the search bar on Pinterest to bring up the most searched-for keywords and phrases containing those words.
Once you’ve established this list of keywords, use them in all of the following places on Pinterest; username, bio, board titles, board descriptions, pin titles and pin descriptions.
2. Create boards relevant to your business
Ensure you have a range of boards that highlight your business products/services, your work, and topics that appeal to your target audience. In addition to searching for pins, people can search for boards on Pinterest, and so you want to ensure these are searchable too! To do this, make sure board descriptions are full of keywords in structured sentences, describing what each board is about.
If you have a new account, creating between 10-12 boards to begin is a great starting point!
3. Focus on fresh pins
Earlier this year, Pinterest confirmed an update to its best practises, in that it now favours and encourages more fresh pins (aka original content). To really see big results in the traffic from Pinterest, you’ll need to be posting high-quality fresh pins on a regular basis (don’t worry, you can bulk schedule these in advance!).
When creating a pin, make sure your title and description are keyword-rich, and that you’re linking each pin to the correct platform that you want to drive traffic to. Have fun and experiment with a mix of regular pins, idea pins and video pins, to really expand your reach and engagement.
4. Batch create and automate
We’ve established that Pinterest favours original content and active users, so staying consistent is a must! Batch creating and scheduling pins encourages consistency, and makes content creation more efficient. I like to batch create my fresh pins 2-4 weeks ahead and schedule them using the Pinterest scheduling tool.
Repinning other people’s content relevant to your business, is also a great way to increase account views. I use Tailwind to schedule any repins for the month, and save these to my own relevant boards. I recommend scheduling your own fresh pins directly onto Pinterest, and using Tailwind to schedule repins of other people’s content.
5. Check your analytics
Take note of which pins are gaining traction and engagement, and use this to inform your future content. Check what kind of pins are working, which visuals get the most click-throughs, and which platforms are gaining the most traffic from Pinterest. Remember to stay patient though – Pinterest analytics refresh properly every 30 days, so don’t be too concerned if it takes a few weeks to see results.
The best part about Pinterest is that the lifetime of a pin is indefinite, and people can discover your content months, or even years, after it was first created!
You can see why Pinterest is a powerful platform that can massively benefit your business! Once you optimise your account and establish a strong strategy, the time needed to maintain Pinterest is so much less than other social media platforms, and the results can be much greater.
With the right strategy, consistency and a little patience, Pinterest can become a huge source of traffic and income for your business!
So where do you begin? I go through the exact steps to getting your business set up and optimised on Pinterest in my upcoming course Pinfinite Success. The step-by-step, self paced courses, to help you see HUGE results. Join the waitlist now to receive an exclusive savings code when we launch soon!
– Abby 🤍